Branding and design for an
emergency response platform

Rebranding of a software almost nobody notices, but that saves lives every single day

Back in April of 2015, we were approached to create a new identity for a cutting-edge emergency response software that was going to be launched on the market in the coming year.

With 200 government agencies worldwide using their products, the stakes were high to create functional branding and a seamless user experience.

The process

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The branding

A custom typeface was created to properly represent the essence of the company. It is based on a geometric grid where each letter is built in a structure based around the same block.

The symbol

The symbol is both a reminder of the “E” in Emeres but also formed by the universal symbol for S.O.S, three dots, three dashes, then three additional dots.

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