Naming
Branding
Software design
Interface design
Website design
Website development
Emeres
Rebranding Emeres, an emergency software system that almost nobody notices, but that saves lives every single day.
01
A little bit of
BACKGROUND
STORY
Albert Israel, the founder and CEO, standing in Emeres’ head offices in Montreal.
The collaboration between our company and Emeres started when Albert Israel, the CEO of Tritech Software Systems at the time, approached us for assistance with rebranding and renaming his company. Tritech Software Systems was renowned worldwide for providing top-notch emergency response systems and aimed to expand its presence on the international stage.
Upon meeting Albert, it became evident that he possessed a profound dedication to his company’s work. In essence, an emergency response system refers to the systems employed by government organizations, including the police, firefighters, emergency medical responders, naval responders, and various other groups. These systems enable effective organization during emergency situations.
Some facts about Emeres
Used by over
1000+
Government agencies worldwide
Call processing time:
90%
of calls are processed in 60 seconds, 99% in 90 seconds
Used by over
80+
Public-safety answering points (PSAPs)
Founded
6
years ago, right here in Montreal
Finding aĀ
NAME
Motivated by Albert’s passion, our team embarked on the endeavour of finding a new name for Tritech Software Systems, ultimately giving rise to Emeres. The initial phase involved selecting a fresh name for the company. Extensive brainstorming sessions ensued, exploring approximately 200 potential names. Each name underwent thorough scrutiny, including copyright and domain research. Eventually, a straightforward yet impactful name was chosen, effectively encapsulating the essence of the product by combining two key words.
EMERGENCY
RESPONSE
EMERES
02
The
BRANDING
A map design along the interior of the Emeres office space in Montreal designed by SPACIA.
The primary objective for the new brand was to convey the system’s excellence while maintaining a minimalist and universal appeal.
To achieve this, we designed a bespoke typography specifically for the Emeres logo. The chosen typography featured smooth and geometric elements, enabling seamless scalability. This meant that the logo could effortlessly transition from large signage to smaller applications within the mobile software interface, ensuring consistent visual impact across various platforms.
Explanation of theĀ
SYMBOL
We created the logo based off of the international signal for SOS: Three short taps followed by three long taps, and then three short taps again. All of this is shaped into the āEā at the beginning of āEmeresā. In this way, we give a subtle nod to the roots of the mission of the company, all the while keeping a clean, geometric shape and aesthetic.
The choice of
COLOURS
03
The
OFFICE
Creating a unique environment
The branding was brought to life through incredible office design in collaboration with SPACIA, an interior design firm based in Montreal.
The entrance of the Emeres head offices in Montreal, with the logo that we created on the ceiling of the lobby.Ā
04
Designing the
INTERFACE
Undertaking the task of redesigning their software presented a highly intricate design challenge.
Our objective was twofold: to streamline the product and enhance its user-friendliness while ensuring the inclusion of essential components. This proved to be a formidable undertaking.
Considering the time-sensitive nature of emergency response scenarios, we prioritized crafting user interfaces that were exceptionally straightforward and efficient. Every second counted, recognizing that even a mere minute of additional time could significantly impact the success of an emergency response.
We developed the designs extensively, starting from wireframes and progressing to the final designs that were then transmitted to the Emeres software development team.
