Quebec’s Port
Branding
Website design
Art Direction
Strategy
Promotional assets
Combining forces with Quebec’s port authorities to help solve their common problems through a unique challenge.
01
A little bit of
BACKGROUND
STORY
When we were approached in early 2023 to work with the Quebec’s Port Authorities, we knew the collaboration would be a unique opportunity for us to combine our expertise in design thinking and creative problem-solving with their extensive knowledge and influence in the maritime industry.
The project is a collaboration between the three major port authorities of Quebecs province. The Ports authorities of Montréal, Québec and Trois-Rivières are joining forces to solve common challenges related to the protection and management of water on their territories. Together, they are seeking to carry out a demonstration and technological integration project aimed at improving the performance of runoff water quality monitoring techniques in order to create a cleaner and more sustainable future.
A collaboration between the three major ports of Quebec
Photography by the great and powerful Andy Li
All three ports are seeking to obtain water quality monitoring tools that can be deployed directly within their stormwater capture systems. Although functionally similar, each port is geographically and physically different.
The
GOAL
Attract the brightest minds from around the world and generate transformative ideas that will shape the future of maritime operations and sustainability.
The
GAMEPLAN
We set out to create an awesome brand, website, and marketing materials that would catch the attention of the coolest marine tech companies around the globe, getting them excited to apply and come up with mind-blowing ideas to shake up the world of maritime operations and sustainability.
https://www.youtube.com/watch?v=UdDtmkqjAfk&ab_channel=MichaelFerrier
Canal is the creator of the Global Innovation Challenge, a challenge meant to attract talent from across the globe to solve the ports challenges
Canal is the creator of the Global Innovation Challenge, a challenge meant to attract talent from across the globe to solve the ports challenges
Drone footage of the Port of Montreal
02
The
BRANDING
The visual branding of Canal was carefully crafted to reflect the essence of the event’s focus on water measurement technologies. Inspired by the fluidity and dynamism of water, the branding features a captivating combination of vibrant blue hues and flowing shapes as well as geographic plans of the Ports themselves. The use of wave-like patterns and clean, modern typography creates a sense of movement and innovation.
The logo incorporates a stylized representation of a Canal, symbolizing the event’s mission to explore and advance water measurement technologies. The overall visual identity exudes a sense of progress, collaboration, and the transformative power of ideas, setting the stage for an exciting and impactful outreach.
The logotype
A series of posters was created to show off the identity of the challenge
03
The
WEBSITE
Using our web development expertise, we crafted an elegantly designed one pager with a minimalist approach, aimed at enticing startups to participate in the challenge.
With great attention to detail, we crafted a visually enticing layout that effortlessly communicates the essence of the challenge, evoking a sense of excitement and curiosity. Through a harmonious blend of engaging graphics, captivating typography, and an intuitive user interface, our one pager seamlessly guides potential participants through the application process, ensuring a seamless and enjoyable experience.
The
LAYOUTS
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We built a responsive layout that easily adapted between phone usage and desktop. As always, we build each layout design to be compatible across any browsing device.
Some of the
PROMOTIONAL
MATERIAL
